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Posted by Justine Hooper on
Organic is a term that gets thrown around a lot these days but what does it actually mean? Discovering what “organic” is and why it is so important helps us make sense of this buzz word. The more educated we are as consumers the better equipped we are to make choices which align with our values.


What does organic mean?

The word “organic” is defined as : “relating to or derived from living matter” and “(of food or farming methods) produced or involving production without the use of chemical fertilizers, pesticides, or other artificial chemicals”. Simply put, organic means natural - no chemicals and free from artificial substances.


How does this relate to the fashion industry?

Cotton production is one of the biggest pollution creators of any industry. The process by which clothing is made is incredibly devastating for the environment and the communities in which this process takes place. So what makes organic cotton different? Organic cotton is grown in a way that uses methods and materials that lessen the impact on our environment. A big effort in the organic movement is to use growing systems that replenish and maintain soil fertility and build biologically diverse agriculture. Organic cotton uses far less water too.

The other main benefit of organic materials, however, is that the crops aren’t treated with pesticides, insecticides, herbicides and Genetically Modified Organisms. The pesticides and toxins created through regular cotton production seep into run-off water after heavy rains, poisoning lakes, rivers and waterways. Pesticide residue has been increasingly discovered in foods, farm animals and even breast milk. Not only are these carcinogens responsible for thousands of cases of cancer in adults, they are particularly harmful to young children who can and are harmful for farmers and workers, us as consumers, and entire wildlife eco-systems.


Why Do We Use Organic Cotton?

Less than one percent of all cotton grown is organic! We can and must do better. At TALOMA our commitment to ethical and sustainable practices is the driving force behind everything we do and so opting for organic cotton was never even a question for us. On top of this, we believe in quality and the level of quality we provide in our products can only be achieved using the very best cotton. Every single piece we design and produce is built to last, with the ethos “less is more” behind our brand mission; shop smart, shop less, shop sustainably.

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