We want your garments to last as long as possible so if you care for your clothes with love, in turn they will love you right back. Equally life is too short for hand washing, so here is our guide to getting the balance right:
1. Gentle cold machine wash (30 degrees is O.K but ideal to be pure cold setting).
2. Use a natural / earth-friendly laundry detergent. Try it - they clean effectively and are gentler on fabrics prolonging their life. Try using half as much as directed on pack as often you will find that this is as effective too, less costly on your pocket and the planet.
3. Line dry on a hanger, re-shaping to eliminate creases first so that you can throw straight on and head out looking great with out the fuss (which is what we are all about).
If urgent delicate/low heat dryer is O.K. but ultimately heat on fabric will have its toll over time (all fabrics, not just ours) so for longevity, opt for natural drying as much as possible on all your clothes.
4. Wear again and repeat!